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Combining agriculture and photovoltaic technology, able to create infinite possibilities interdisciplinary cooperation. For example, he said, reflects the development of agricultural plant factory on cultivation techniques and plant-like state, the ornamental fish industry has potential as rosy as the orchid export industry. Plant a variety of plants on display devices. Industry explained shelves have built a large plant factory plant dedicated LED lights, led strip general spectrum of different, in line with photosynthesis, plants blue and red light spectrum bias, and depending on individual needs, but also adjustable as cold, warm white, with phone APP remote control, easy to operate. Industry, said the factory is equipped with multi-frame-type plant water circulation circulation system has been tested and planting hundreds of species of plants, suitable for mass production needs to use.

Another industry exhibited only aquarium-sized home cultivation, a stack of up to four layers, without first Goumiao users can cultivate directly from seed to adult, and the other is equipped with filters and ventilation fan, as long as the home well-ventilated place plug-in can be used. Do not change the water do not fertilize the plant, you can use the nutrient solution.

Industry explained, in addition to the home, but in general there are two kinds of plant factory profitable ways, one is a large amount of leafy production, such as cabbage, bok choy, lettuce and other cruciferous plants; Second, the high degree of difficulty of planting ginseng, Antrodia high economic value crops, as long as the use of specific flexible led strips pectrum and control systems, will be able to foster growth over the harsh conditions of seasonal crops. Council of Agriculture Agricultural Experimental Farm also introduced seed plants, the size of the maximum size of the expansion and general greenhouse, using sunlight and artificial light and with the concept, the installation of fans, blinds and other devices can be installed together with temperature sensors to detect, humidity, wind speed and other environmental conditions, the parameters can be set to create a semi-automatic control system, is expected to be extended to the national hatchery use.

 This is also the case in Shenzhen standard output success. Although the standard is still a long fight LED chaotic battle, but as the country's most important Shenzhen LED industry base has been committed to standards, especially a number of technical standards LED standards are expected to be released by the league Guangdong and national standards, thereby enabling Shenzhen LED grasp more market initiative.
Standards, has become the focus of the LED industry. This year, with the United States' ban white "roadmap released a series of favorable, LED industry ushered in the outbreak period, and civil lighting market is a major concern. But the LED market development, as many difficulties and opportunities facing the greatest difficulties and is used as a sunrise industry, LED lighting industry, the lack of a uniform product standards. Many industry insiders have said that this could become a constraint LED industry development is a major bottleneck.

Bottleneck:

Standards are not uniform, quality is difficult to optimism

 

LED as the country's most important industrial base, Guangdong Province last year, the industry output value reached 281 billion yuan, more than half of the country, but they account for half of Shenzhen in Guangdong, 9 LED listed company was born in Shenzhen. However, due to the lack of a uniform national standard LED, ministries, municipalities are in the lead in developing their own standards, multiple standards "fight." No mandatory industry standards but also to the quality of some products can not be optimistic, has become a bottleneck, began to hinder the development of this industry.

Bao, a LED lighting manufacturers, the boss is willing to speak to reporters, but repeated statements of anonymity. . "This you know," he sly smile: "We mainly produce LED light source, there is no standard, can only be done in accordance with the requirements of customers."

Just last month, the Guangzhou City Industry and Commerce Bureau of the LED bulb for sampling, the result is 50% of product failure. After that, many companies innocence, they believe that the business has no effect on sampling efficiency, color rendering index, brightness, and other core indicators LED lamps sampling, just stay on for signs, such as the appearance of energy efficiency labeling sampling. Many companies also called, only the relevant standards as soon as possible to strengthen the detection of core performance indicators LED lamps, can really play a role in regulating the market.

Such things are common in the industry, nearly two years on LED product quality problems reported equally prevalent, posing a fire accident LED outdoor displays have also occurred. "Because there is no standard, everybody in that price, quality issues can not be ignored, which has affected the development of the whole industry."

The above Baoan boss told reporters, LED industry in order to get a good development, there must be a corresponding standard introduction. But at this stage, are not conclusive in the industry a lot of technical indicators are each doing, in fact, not much really do not necessarily meet the requirements of customers. He believes that the development of standards needed to reach a consensus within the industry, customers, manufacturers, solution providers together to develop a three acceptable to all standards. He said: "The successful development of the industry, whether it is the key to a unified standard LED indoor lighting, outdoor lighting or LED, we need a unified standard out, which requires leading companies to drive out the healthy development of the industry.."

Standard: Shenzhen, an effort to seize the initiative

Liu Huai, deputy director of Tsinghua University, Key Laboratory of the source of light is the head of the Institute of Electrical and Mechanical Shenzhen, Shenzhen LED Standards Alliance Group of Experts. He told reporters, "While countries continue to develop and publish standards, to solve the lack of industry standards and product quality to provide a standard basis, but the LED industry chain involves many aspects, some of the relevant standard to be further improved."

For LED industry, the state has also led the development of norms and standards that have been issued. For example, from January 1, 2014 implementation of the "LED lighting project energy savings and greenhouse gas emission reductions evaluation of technical specifications", from March 1, 2014 implementation of the "LED stage lighting General technical conditions", "Import and Export Inspection Lighting Regulations - Part 2: LED modules for general lighting. "

"No matter what the standards are always behind the production of the status quo." Said Liu Huai source, LED lighting industry has developed rapidly, to keep up with industry standard speed is understandable. However, some short-sighted oriented enterprises want "fishing fast money", the standard has not been uniform in front of "looting", disrupted the market order, but also affect the healthy and orderly development of LED lighting industry. "In fact, more companies are looking to improve the national standards promulgated as soon as possible, to guide the development of LED lighting industry." Bao's the boss said.

First-class enterprise standard, second-rate brand companies do, the three companies make products. Standardization is the development of the industry to grow every necessary process, but also to participate in the hard conditions of global competition, LED lighting as a new industry, a greater need to improve the regulation of standards to guide front-line sound industry. Liu Huai source said: "As the country's most important industrial base LED, Shenzhen enterprises and government departments in fact, in earlier times had been aware of this problem, Shenzhen LED Standards Alliance was founded in 2009, has been committed to the industry ' State rules', dedicated to the research of LED industry standards development, application and services. nearly five years time, the Alliance announced several times the standard LED technology, including intelligent control of LED industry, tunnel lights control devices, backlight components, flat light, etc. These LED industry in Guangdong Province reported to the local standards, the State Committee for Standardization, once approved, will become provincial, national standards, thereby enabling Shenzhen LED industry can have more initiative in the market. "

Liu Huai source said: "A few years ago, Shenzhen LED enterprises have been sold to Taiwan products are returned experience, and the reason is that Taiwan does not meet testing standards, but in fact our own testing standards have to be much more advanced than Taiwan. After all, in all aspects of the Shenzhen production, research and development, application, and so have a much larger sample than their data support. "Liu Huai source said that this year, with the sudden emergence of the LED industry in Shenzhen, Taiwan, Japan and other international markets even the United States are Shenzhen gradually recognized standards.

Innovation: Component design specifications, uniform walking paths which

Some experts pointed out that with the increasingly uncertain LED lighting market, Europe, Japan and Korea and other countries have introduced policies to support industrial development, International Commission on Illumination, International Electrotechnical Commission, the European Commission optical engine, the U.S. Energy Star and other industry organizations have also set up their own LED lighting products standards define rules of the game.

Guangdong enterprises keenly aware of the importance of standardization strategy, in 2011 began another way, the first "LED lighting research and implementation of standard optical components," through standard devices to achieve the industry, "the de facto standard."

Shenzhen LED Industry Association executive vice president and secretary Sui Sai Wing LED lighting becomes standard optical component development and application of the first president of the league. He explained:. "Terminal morphology is not fixed, focused on the standardization of industrial middleware, normalization, which is the largest component innovative LED illumination technology" standard standard optical components research projects with national and some local and development work carried out by Different focused direction, the emphasis is coordination between the various product units and compatible standards. "More simply, it is equivalent to the standard optical components can be mutually compatible PC market, the standard device used to assemble computers." In 2013, with the scientific and technical specification of standard optical components and systems through a widely recognized expert assessment, the Ministry of semiconductor Professor Peng Wanhua lighting standards working group evaluation is: "A major innovation of China's LED industry standardization on the path."

Standard optical component technology standard system also widely recognized enterprise, less than a year, LED lighting R & D and application of standard optical components Union has absorbed over 150 members. NVC, Foshan Lighting, TCL, Crystal Electronics, Chau Ming Technology, Hongli Opto-electronic, country star power, long well-known enterprises such as American Express photoelectric league members. This year, a number of member companies have started labeling standard optical component product sales, which for LED lighting standard optical components to the market, the scale began.

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At present, the LED lighting industry is not lack of standards, but if all set the new standard, easy to cause serious waste of resources.The confusion in lighting industry standards, is our country LED to develop standard excessively anxious to formulate specific product standards, and ignore the study of basic standard system.If the industry can come as soon as possible to the parties in accordance with the unified standard, it must be a happy thing.LED is not synonymous with "tall", where the light around us, it involve: indoor lighting, TV, car lights, even a small flashlight, LED a member of the family.Relevant market prospect is not limited: at present, the global LED capacity in transferring to China, around 50% of the world's more than 60% of the country's LED encapsulation and LED application are carried out in China.
In the belief in the "standard" of the LED industry, the above data fully reflect the size of the voice.So, in some places, quickly establish some association LED technical quality standards, seizes the market.The moment many parts of the LED industry standards are formulated by the enterprises organize, such enterprises can industry standards enacted by convincing?If you don't believe, so narcissistic local standards and what's the point?
There is no denying the fact that a local standards, enterprises and local are likely to benefit, but at the same time, the formation of local technology, trade barriers, the potential harm, absolutely cannot be ignored: insufficient market competition not only unfavorable to technical progress of LED industry as a whole, more bitter consumer: if even buy a LED products to grasp the "one to one standard", consumers are not all refined hand in home?
If the manufacturer can do it from the consumer interests, unified standard actually not difficult to find: LED research and development closely around consumers most concerned about price, power consumption, life, hazardous, such as performance index, think about what the market needs what product, most that is "universal" industry standards.

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 Town, as the Chinese lighting industry 's core cities, according to incomplete statistics , now has tens of thousands of lighting companies , with annual sales of billions of dollars , more than ten million practitioners, professional lighting markets everywhere, the radiation, the total sales accounting for over 60 % of the national civil lamps , formed on the middle and lower reaches of supporting industries , with a relatively complete industrial chain and value chain , reflecting the relatively complete industrial cluster feature , already is China 's largest lighting wholesale market and production base.

After these data , however bright , but has such an indisputable fact: the ancient town lacks sufficient lighting brands.

Today, we are living in an era in the brand's help and guidance , if a product does not mark and a trademark products together, which would you choose ? I believe we will certainly choose a brand that marked so that " selling products than to sell the brand ." Although the brand value of the products , but they are reflecting the significance is far greater than the product itself. Because of this , many companies began to turn around brand marketing , Chinese lighting industry is all about.

Trace the origin , the real insiders saw the advent of strategic importance to the number of brands in 2008 the global financial crisis. Originally economic downturn has prompted some companies do not focus on brand building , only surprise in the face of the crisis , and those who focus on brand building and brand awareness of certain enterprises in the face of the crisis is still calm. Since then , they realized that to enhance the anti- risk ability of enterprises in the face of crisis , we must work hard in brand building. Until 2010, the Chinese lighting industry development situation further improved, but also means that the lighting industry competition intensified, the major manufacturers pull out all the stops to compete for more market share , corporate brand strategy has become popular , swept , a business or even several brands , marketing and sales everywhere.

Brand building seems to be a fashion trend. But the status quo Guzhen Lighting brand development today , in fact, very few consumers are well-known lighting brands , visible , brand building lighting industry is still in a lagging state simply can not fill the appliance industry "brand the world " in the same breath .

How will we "big but not strong brand" developed into " lamps famous brand", how " well-known brands in the industry ," developed into a "public well-known brand" , how " multi-brand " to " brand essence ," which are is naked in front of the town lighting business issues , but also the urgent need to solve their problems , thought-provoking.

In fact, the ability to build a successful brand , depending on the brand in the public mind whether to establish effective value perception , and brand value depends on whether there is sufficient height and breathtaking light. This is the revelation of brand building has brought us : the fight for the height , build angle. The height position of the brand is the brand which in the minds of consumers , the brand brings the power of the height of the power can go beyond the product itself , enough to make consumers chase. Relative to the brand , the higher the position of the lower position of the brand gained a huge competitive advantage , but also in the minds of consumers can not be replaced , and this type of brand can even put their height becomes the industry standard .

But because there is no real brand , a large number of Chinese enterprises in the supply of lighting competition can only get a modest profit , can only be regarded grass economy. There is not enough funding for product development , technological improvements , marketing upgrades, which in turn forced the lighting business can only continue to stay in the lowest end of the value chain and processing sectors , it is difficult to establish the value of a strong competitive edge.

There is a brand of economic trees economy , there is a high degree of economy. Only highly established brands , companies can really get consumer recognition , and enjoys the initiative in the market , which can control the market rather than being to control the market .

Brand as a new round of competition , to bring industry is a blessing or a curse ? We still have to be studied. But there can be based on the brand , the brand has a high position in order to control the market is an established fact that nobody can deny , but no one can subvert .

Moreover , with the further expansion of market awareness and operational level rising, the current lighting enterprise management and product structures have undergone profound changes, 30% of the previous decade to maintain high growth era is over , the major lighting enterprise ushered from the longest growth process "labor pains ." Some experts expect that in the next few years , prices for better quality lighting , survival of the fittest will accelerate the industry reshuffle , the number of surviving on the market lighting companies will decrease.

The brand building as today's fierce competition in the market one of the effective measures to enhance the core competitiveness of the lighting business development is of great significance for the lighting business to embark on the road of the brand , and is committed to high-order bits played a great brand building impetus , is the town lighting enterprises to upgrade and power to seize market opportunities , " engine" , but swim drowned in a reshuffle last edge lighting business "last straw ."

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