iOS 7 Beta 3 release schedule, which shows a more subtle changes are: System font Helvetica Neue Light from the previous changed Helvetica Neue (regular). In simple terms, is "thicker." You know, Apple began to use a font Helvetica Neue Light sparked many designers doubts.
The New York Times that the former design director Khoi Vinh, Apple will Helvetica Neue Light font into a small text, not only let users read it more difficult, but also feel very bad taste. Worked in Adobe's publishing division (type team) serving Thomas Phinney also think that this font readability is very poor.
According to Marco Arment explained, Helvetica Neue Light if it is used in advertising or Logo will be very appropriate. The most important point system font is in as many cases as possible legible. Therefore Helvetica Neue Light is the wrong design choice.
Prior to the beginning of the iOS 7 when released, Marco had feared such a big thing as font selection, Apple can not easily be changed. Clearly, Apple this change beyond people's expectations. Accordingly, Marco think this is the result of Apple's listen to public opinion - "Now the best thing to do is to continue to iOS 7 problem 'making noise'."
But some people think that Marco take yourself too seriously, - "Do you really think this blog circle with a half-dime shit do?" In this regard, Marco also wrote a blog in response to "the outside world to discuss how to affect Apple make decisions "issue.
Apple company has many different levels of smart people, in spite of the high level of philosophy and preference issues (high-level philosophies and priorities) be consistent, but they still need to experiment, debates, and Executive Order (executive order) to resolve Other bifurcation problem.
He believes that Apple's employees are ordinary people, they are also the discussion by observing the outside world to find the best solutions and make decisions. Outside of intense discussion, often also cause Apple's internal debate. Although external parties (such as Marco himself) can not be directly involved in Apple's internal discussions, but he could for his support of the party "to provide ammunition", such as articles on Marco had been Apple's internal references.
Finally Marco also mentioned this point in time is very important nowadays. Prior to The Loop blogger Jim Dalrymple were in the crowd when Tucao iOS 7 had called for "calm, iOS 7 is now just a test version." This is precisely the key point in time Marco eyes, because until October iOS 7 officially released, everything is too late.
As long as we are promoting something that is beneficial for Apple and users, we will be able to procure Apple to change. Anyway, every time Apple is not right.
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