According to U.S. media reported on July 2, recently tracked mobile market research firm Data Zhu Neptune (Juniper Research) issued a report in 2017, the transaction value of mobile e-commerce is expected to be shot up to $ 3.2 trillion , compared to 2013, there were only $ 1.5 trillion.
Retailers expect a group of consumers just do not buy not ceased to tremble, for them, from the digital coupon site RetailMeNot.com data found in the last month nearly eighty percent of respondents are using mobile devices for some online search. In the survey carried out (April 2013) before the month, more than half of consumers surveyed (54 percent) in shopping while using mobile devices.
Compared to knock on the keyboard to complete the next single, the read printed catalog becomes more bizarre. Mobile commerce may still be in its early stages, but there are some companies concern because they lead the business entity business transformation to the thumb.
By mobile image recognition technology photographed shopping
Imagine this: walking in the street, you see someone wearing a pair of the influx of people fabulous shoes. You take a photo, and then your phone for you to find a website where you can buy a pair for himself a. This technology has not been fully realized, but now mobile image recognition (MIR) progressive momentum.
LTU Technologies (LTU Technologies) General Manager Steven Shepard (Stephen Shepherd), said in an interview, it will not be long before this technology implementation. "Asian and European retailers have a mobile visual search technology for the targeted mobile business applications. Within three years, we will see the United States, many retailers quickly adopt this technology." He predicts the future this scene will commonplace: through a retailer's mobile business applications to passers shoes or handbags photographed in order to quickly find the same or similar goods for purchase.
LTU Technologies recently released an application yourself LTU Mobile to help each brand will MIR technology embedded in their mobile applications. French household goods retailer Legallais adopted this technology, so that consumers 40,000 catalog products to take pictures and immediately buy. LTU has that Adidas (Adidas) and L'Oreal (L'Oreal) cooperation, the latter two have been in their print advertising techniques used in MIR.
Shepard said that in mobile visual search into the mainstream before there is two challenges to be addressed. One is able to accurately identify the development of three-dimensional image of the object recognition technology. The second is: "To respect the privacy of others in a way to carry." He added.
Beyond simple online shopping application
To take advantage of this trend and not curled corner, physical store can be in-store or elsewhere in the consumer while browsing grab customers. This remarkable: mobile shopping increased by 150%, exceeding the industry average.
To achieve this goal, Sephora allows consumers to view on mobile devices on the shop every piece of merchandise (over 14,000 kinds) prices, ratings and reviews for more information in order to enhance the share of the mobile sales. Sephora's mobile application also built a more powerful viewing capabilities, consumers can scan their credit card and saved along with the historical purchases to their profile.
Better participation Brand
Finds fault with consumers like the product, such as brushes on Facebook pages posted on Pinterest photos, as well as to show their love of a store. Facts have proved that Burberry (Burberry) allow customers to participate in brand building called the master, a large number of loyal fans have showed off his trench coat wearing the brand's iconic photograph. Start-ups Buzztala just to other retailers and brand launched a user-generated social video platform to take advantage of this trend and give consumers more easily own video review and customer rating directly to their favorite websites .
Brand merchants can take effect before the contents are reviewed, and the page can be customized to the company's idea. For consumers, view existing content, or upload your own comments as from the call button on the phone is as simple as clicking action.
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