Following after Samsung launched Galaxy S4 mini, HTC seems to be planning to launch HTC One mini. Love Fan children compile DigiTimes sources said, Lenovo and Huawei also plans to launch in the coming months the mini versions of their models. Engraved flagship smartphone smartphone vendor has clearly become the new trend of product placement.
Compared with the flagship model, mini version of the model smaller, cheaper, the hardware configuration is also significantly diminished. Sources pointed out that the launch of the Galaxy S4 mini and HTC One mini relative to the Galaxy S4 and HTC One just on the screen, processor and camera specifications are slightly reduced, but also has a flagship machine with the same industrial design and software features.
In fact, mini practice of flagship phone Galaxy S III era back in there, but at the time the product strategy does not set off a big waves. In addition to meeting the broader market crowd outside, making the mini version of the flagship model has three significant advantages:
Eliminating the need for market validation process, the strategy is more secure.
Significant savings in development costs and time.
Can take advantage of the flagship model of marketing resources, marketing is more convenient.
In the next few years, manufacturers introduced the mini version of the flagship model, or as a model as the basis for a large area and small engraved change product layout may become dominant, replacing long past the introduction of different models of the machine sea tactics . Apple's so-called "cheap edition" iPhone is actually a manifestation of this mini.
The smart phone maker behind this shift, perhaps reflecting the fact that: the smart phone market has entered a relatively stable maturity, while the smart phone maker's product strategy has become more conservative.
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