In the global economic downturn, shrinking personal computer industry environment, Lenovo in 2012/2013 fiscal fourth quarter remained strong for record of the year to achieve the perfect ending.
May 23, Lenovo Group [microblogging] (7.99,0.27,3.50%, real-time quotes) announced as of March 31, 2013 for the fourth quarter and full year results. Reported Lenovo fiscal year 2012 to 2013 and achieved strong results and a record high. Lenovo Group's annual turnover of $ 34 billion, up 15% year over year, the annual pre-tax profit increase of 38% year over year amounted to $ 801 million, the annual profit rose 34% to $ 635 million, the annual market share reached 15.5% more innovative Heights, continued to be the world's largest computer manufacturers goal. Meanwhile, the Group has rapidly evolved to become a leader in PC + era competitors in the global market share of 5.9% in the intelligent terminal market share, ranking the world's third largest manufacturer.
Lenovo Group Yang Yuanqing, chairman and CEO, said: "In the future, we will focus on investment in the fast-growing tablet PCs, smart phones, enterprise-class hardware products and other fields, and further enhance the PC's profitability."
Balanced growth of the global market
2012/2013 fiscal year, the PC market downturn situation, Lenovo has 14 consecutive quarters in the major PC manufacturers to maintain the fastest growth for 16 consecutive quarters of earnings growth to outperform. Annual PC sales hit a record high of 52.4 million units, the global market share of close to 16%, an increase of 2.6 percent growth rate exceeded the market by 18 percentage points.
Turning to the reasons for Lenovo contrarian growth, Yang think there are four points: a very clear strategy and strong execution, efficient and competitive business models, innovative products, and diverse team. "China is now the largest market, China has to win to win the world laid a very good foundation. Lenovo To take full advantage of their high-efficiency, low-cost advantage to compete." Yang said.
On the PC, the Lenovo in the Chinese market continues to grow at the same time, the world's major areas and market segments are to achieve balanced growth.
Reported in the China region, 2012/2013 fiscal year, Lenovo continued dominating the list. Growth in the market decreased by 5% of the cases, Lenovo in China, the annual market share continued to achieve a breakthrough, reaching a record high of 34.6 percent, an increase of 2.6 percentage points. And then pushed in the market share, while also increasing profitability, margins up by nearly 0.5 percentage points to 6.2%.
Additionally, stars such as Yoga Lenovo product launches and brand building, retail channel expansion, the production line building strong investment, Lenovo in the North American retail market over $ 900 Windows 8 products quickly won a 40% share, the consumer Lenovo product purchase intention from two years ago, only about 4% up to 21%, which greatly enhance the Lenovo brand influence, effectively protecting the association's future development prospects in the region.
PC + business breakthroughs
From last year's series of measures can be seen, Lenovo is firmly, decisively and completely to the PC + transition and maintain profitable growth, transformation and lay a solid foundation for the association.
Lenovo's strategy remains "defense + attack" fists strategy. Namely in the field of traditional PCs, Lenovo will force the high-end consumer market and improve profitability; in PC + field, Lenovo will focus on attacking smartphones, tablet computers and servers and storage market, improve the high-end product line layout.
From April 1 onwards, Lenovo's implementation of the new organizational structure, division of Think, Lenovo two business groups to further strengthen the end of vertical integration, improve the efficiency of the various functional departments.
Reported smart phone business for two consecutive quarters of profitability, to enter a new phase of profitable growth. Compared with the previous fiscal year, Lenovo's smartphone sales in the Chinese market to achieve an increase of 3.6 times, since June last year, the market will sit tight in the second spot, and begin global expansion plans. With just listed K900, Lenovo's strong attack high-end smart phone market. Meanwhile, Lenovo Tablet PC to enhance the global sales up 72%. According to market research firm DIGITIMES Research predicts that this year's second quarter, Lenovo Tablet PC shipments will surpass Google [microblogging], rising to third in the world. Although the Apple iPad to maintain the first, but declining trend evident over the first quarter shipments will be reduced by 12.6%.
In the consumer market for personal transaction model, the association of the "fast" placed in a very important position, requiring rapid introduction of products, fast on the amount of these advantages to play out. Currently, Lenovo has created a notebook in Hefei manufacturing plant in Wuhan to build a mobile Internet products factories, more end to end integration will continue to strengthen Lenovo's competitive advantage.
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