HP Changes Bradley Position: channel relationships or repair

HP Printing and Personal Systems Group head Todd Bradley (Todd Bradley) is responsible for strategic growth unexpectedly he was named executive vice president, at first glance looks like this transition for Bradley resignation from Hewlett-Packard do good bedding. Prior to the market have always been rumors that Bradley may perhaps be considering switched to Dell, duties may be CEO.

However, according to sources familiar with the matter, Bradley had HP CEO Meg Whitman (Meg Whitman) "firmly and categorically," said Dell did not contact him. News from Dell have also confirmed this, saying that the company "did not work" fit Bradley.

Such rumors and speculation is understandable. Bradley is a respected executive, served handheld device maker Palm's CEO, was also at least three times is considered one of the best candidate for HP CEO. In the former HP CEO Apotheker (Léo Apotheker) plans to spin off the company's PC business period, almost everyone agrees that Bradley will take over HP's CEO. There was a time, Bradley had even been considered to succeed Otellini (Paul Otellini) as Intel CEO of one of the candidates.

Now Dell is facing $ 24.4 billion privatization offer, next month will hold a shareholder meeting to vote. One would think that Dell faced challenging business conditions for Bradley who may represent one of the best opportunities. The specific content of the rumors is this: after privatization Bradley might as Dell CEO, and Michael Dell (Michael Dell) will be returned to Dell, chairman of the board. In 2004 to 2007, served as Dell, Michael Dell, chairman.

Responsible for strategic growth Bradley was named executive vice president, which is a more ambiguous position, often served by the outgoing executives. Originally responsible for HP webOS department (the department now defunct) Jon Rubinstein (Jon Rubinstein) left last year, before leaving office he has also served as a kind of "suspicious" product innovation functions, while Brad looks Bradley's new position is the same in nature.

However, according to sources from the surface, Bradley's new position did not "suspicious" of the Department. Last few years, HP's channel relationships has been a serious "wear and tear." HP's channel relationships is carried out through a worldwide dealer network business, by the dealer responsible for the direct sale of HP enterprise products and services, which is essential for an HP business areas, in the proportion of its overall business up up to 70%. By division, channel sales at HP Printing and Personal Systems Group sales in the proportion of about 80%, while sales of enterprise groups in the proportion of about 60%.

Bradley's role is to repair these relations, especially in the Chinese market channel relationships. A source said, "Frankly, Bradley Whitman in China have no relationship if someone can this channel back on track, then the relation is Bradley."

Another possibility is a very important clue: Hewlett-Packard said in a statement did not specify Bradley took over his new position in any future executives are required to report to work, which means he only needs to reporting directly to Whitman . One to sources familiar with the matter, the situation will soon change, Bradley will be in a few weeks appoint a new assistant. "He will be able to reach out and dignitaries throughout the company, and he does not need a lot of people to accomplish this task."

The sources also pointed out that Bradley and HP printing and other executives in the PC sector is facing increasing pressure, they need to prove he can create a good performance. But the entire PC industry is facing a historic worst stage, so this will eventually bring significant consolidation measures. From the recently released quarterly earnings perspective, HP's PC division sales fell 21 percent, from $ 9.2 billion down to $ 7.3 billion; margins decreased from 5.6% to 3.3%.

A source said: "Whitman Bradley applied pressure to have reached its peak." Bradley has yet to comment.

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